GOODWILL PHARMACY

Industry: Healthcare & Retail Pharmacy Chain
Project Name: “Neighbourhood Guardian”

Objective: Humanize and digitally scale a regional pharmacy chain with 150+ outlets across urban and semi-urban India.

Services Used:

- Retail Branding (In-store visual revamp & signage)
- Social Media Campaign – “Health Tips of the Day”
- Festive Offers + Geo-targeted Ad Campaigns
- Customer Loyalty App UI/UX Design
- Offline Activation – Health Check-up Camps with branded kiosks
- Short-form Video Content featuring store staff as health guides

Impact:

- 25% increase in footfall in their flagship store with digital-first branding
- 18,000 app downloads within 3 months of launch
- Enhanced brand recall in Tier 2 cities